Friday, November 6, 2009

Athena's Cup partners with Fast Lane Tattoo in NY

24 Hours of Tattooing to Save the TaTa’sWhen the Athena’s Cup was born, I ran right home and told my husband about it. We have been talking about doing a 24 hour tattoo event to support breast cancer for a year or 2 and never took action on it until now… At 11am on October 30th the doors opened at Fast Lane Tattoo and would be open for a full 24 hours for the first time ever. The goal was to tattoo as many Breast Cancer Ribbons as we could for only $25 each all to raise money and awareness for Breast Cancer. This event was a call to action for many Goddesses as well as the entire crew of Fast Lane Tattoo! This event was magical and ran so smoothly you’d of thought we’d done it many times before. The flow kept moving, the artists kept tattooing and the Goddesses of Athena's were here to support it! We also created event T-shirts and had a couple of raffles all for the cause. Customers, friends and my tattoo artists submitted items for the raffle, we put an Athena’s goody bag together & Jamie Winchester CEO of Every Last Crumb made and donated some of her delicious cookies. They were a HUGE hit!


A local woman contacted me and scheduled 16 appointments all for Breast Cancer Survivors. She even put together a beautiful pink basket of wonderful goodies and sold raffle tickets for $1 each...all to support our event!






The outpouring of support was amazing to see…I was truly inspired! Many women and men brought bags full of bras with them, we collected more than 300 during the course of the event. At some points, the shop was so full people, they were pouring out the front door. Even if there was a wait, everyone rolled with it. When I ran out of the event shirts, everyone understood. It was the most amazing event to witness.
We had women and their families coming to support them. We had grandmas with granddaughters all getting the ribbon to honor their Grandma because she’s a survivor. I had a hostess show up…she had shaved her head the week before in honor of her sister who is currently battling this disease and recently lost all her hair because of the kemo treatments. She simply said, “Thank you so much Heather. This is the most unique fundraiser I’ve ever heard of and as soon as I saw it I thought, there is no way I’m not doing this.”
All in all the crew did 169 tattoos for the cause! I’m so very proud of each and every one of them. They gave this event their TRUE 24 hour attention. Even when they didn’t think they could keep going, they did. All of the ribbons looked great wether it was done in the 1st or the 24th hour! I couldn’t be happier with the outcome and I’m sure this will become an annual Event at Fast Lane Tattoo!
I’m elated to say that Fast Lane Tattoo has a $4000.00 donation check for THE ATHENA’S CUP! SUCCESS! In closing I would like to thank the following people for their support!
The Tattoo Artists:
Patsy Grieco
Mitch Sousa
Jon Abbott
Casey Leanza
Glenn Gella

THE Goddesses:
Jen Bartoszek drove out from New Hampshire
Bobbi Ozanian Dean drove out from Rhode Island
Katie LaRue
Hannah Spohn
Annie Dumas
Karen Horn
Erin Michaels
Star Flanders
Jetta Smith

Thursday, November 5, 2009

Athena's Cup Event in Woonsocket, RI

Athena's is proud to partner with Woonsocket's new hot spot - City Side!

Join us on Thursday, December 3, 2009 at City Side!
Bring a bra and your bad self!
74 South Main St.
Woonsocket,RI
8:00 pm to close

$5.00 and a bra gets you in the door! Bras will be used to break the world record, $5.00 goes towards finding a cure for breast cancer!

First 50 people through the door get a free sample of a fabulous Athena's Product!

The person who brings the most bras will win a $100 gift basket full of Athena's products!

Local favorites What Matters will be belting out the hits!
Enjoy a complimentary buffet!

There will be drink specials, raffles galore and good karma!

Monday, November 2, 2009

Athena's Goddess in the news with the Athena's Cup

http://www.thecommunityjournal.com/news/2009/1023/front_page/004.html
Local woman hooks up with national bra-collecting campaign By Caitlyn Kelleher JOURNAL REPORTER

Athena Goguen is helping with a national effort to raise money and awareness for breast cancer by breaking a world record. JOURNAL PHOTO/CAITLYN KELLEHER Athena Goguen hopes to collect 1,000 bras on Sunday as part of a national effort to raise awareness and funds for breast cancer research - and break a Guinness World Record.
Entitled Athena's Cup, her campaign is part of an effort by her employer, Athena's Home Novelties, to break the Guinness World Record for the most bras hooked together. Each person contributing a bra (or more) is asked to donate $5 to the Susan G. Koleman [breast cancer] Foundation.
"This is something (the company president) gave to us as an optional activity," the 26-year-old said. "I have family members that have survived breast cancer. How could I not take it up?"
Two of Goguen's aunts battled and survived breast cancer.
"They are truly tested women," she said. "They have always been role models for me."
She's hoping the Oct. 25 collection day, which will run 9 a.m. to 3 p.m., rain or shine, at 22 Main
St. in Ashburnham, will
springboard her efforts to collect 1,000 bras. She's also running a mail-in campaign until Jan. 5 to help reach her goal.
"This is my community. This is where I lived," Goguen said. "I really hope the community sees my flyers, reads this story and are as inspired by this company as I am."

The campaign will conclude with the formal counting on Sunday, Jan. 10, in Rhode Island.
Incorporated in 1998 and based in Woonsocket, R.I., Athena's Home Novelties describes itself as one of the country's leading adult novelty party plan companies.
"The reality is, that in order to break the current record, we must gather 169,000 bras," said Jennifer Jolicoeur, owner of Athena's Home Novelties and Heavenly Goddess Spa Parties, in a press release. "We ask that each person donate a mere $5 along with a bra, or bras. The goal is to raise $500,000 for breast cancer research. October is Breast Cancer awareness month and I ask you to help make my dream come true."
Australia holds the Guinness Record for most bras hooked together, but Goguen hopes Americans will trump that number come Jan. 10.
"So far we have gotten everything from training bras to triple-Es," she said.
Goguen said some bras are being donated in memory of friends or loved ones with messages written on the material. New bras that are contributed will be donated to breast cancer survivors that have gone through the reconstructive surgery.
A woman has a 1 in 8 chance of having invasive breast cancer some time during her life, according to the American Cancer Society. The chance of dying from breast cancer is about 1 in 35. There are more than 2.5 million breast cancer survivors in the United States.
To mail donations - bras and those $5 bills - to Gougen, the address is P.O. Box 498, Ashburnham, MA 01430. Or, donations may be mailed to the Athena's Cup headquarters, 640 Winter St., Woonsocket, RI 02895. Donations must arrive by Jan. 7. For more information, visit athenascup.org.

Athena's Cup Photo


Sunday, November 1, 2009

Athena's Cup on 94WHJy Providence

Listen today between 4:05 and 4:30!
DJ RYAN is going to mention the Athena's Cup!

Thank you, DJ RYAN!