Monday, November 2, 2009

Athena's Goddess in the news with the Athena's Cup
Local woman hooks up with national bra-collecting campaign By Caitlyn Kelleher JOURNAL REPORTER

Athena Goguen is helping with a national effort to raise money and awareness for breast cancer by breaking a world record. JOURNAL PHOTO/CAITLYN KELLEHER Athena Goguen hopes to collect 1,000 bras on Sunday as part of a national effort to raise awareness and funds for breast cancer research - and break a Guinness World Record.
Entitled Athena's Cup, her campaign is part of an effort by her employer, Athena's Home Novelties, to break the Guinness World Record for the most bras hooked together. Each person contributing a bra (or more) is asked to donate $5 to the Susan G. Koleman [breast cancer] Foundation.
"This is something (the company president) gave to us as an optional activity," the 26-year-old said. "I have family members that have survived breast cancer. How could I not take it up?"
Two of Goguen's aunts battled and survived breast cancer.
"They are truly tested women," she said. "They have always been role models for me."
She's hoping the Oct. 25 collection day, which will run 9 a.m. to 3 p.m., rain or shine, at 22 Main
St. in Ashburnham, will
springboard her efforts to collect 1,000 bras. She's also running a mail-in campaign until Jan. 5 to help reach her goal.
"This is my community. This is where I lived," Goguen said. "I really hope the community sees my flyers, reads this story and are as inspired by this company as I am."

The campaign will conclude with the formal counting on Sunday, Jan. 10, in Rhode Island.
Incorporated in 1998 and based in Woonsocket, R.I., Athena's Home Novelties describes itself as one of the country's leading adult novelty party plan companies.
"The reality is, that in order to break the current record, we must gather 169,000 bras," said Jennifer Jolicoeur, owner of Athena's Home Novelties and Heavenly Goddess Spa Parties, in a press release. "We ask that each person donate a mere $5 along with a bra, or bras. The goal is to raise $500,000 for breast cancer research. October is Breast Cancer awareness month and I ask you to help make my dream come true."
Australia holds the Guinness Record for most bras hooked together, but Goguen hopes Americans will trump that number come Jan. 10.
"So far we have gotten everything from training bras to triple-Es," she said.
Goguen said some bras are being donated in memory of friends or loved ones with messages written on the material. New bras that are contributed will be donated to breast cancer survivors that have gone through the reconstructive surgery.
A woman has a 1 in 8 chance of having invasive breast cancer some time during her life, according to the American Cancer Society. The chance of dying from breast cancer is about 1 in 35. There are more than 2.5 million breast cancer survivors in the United States.
To mail donations - bras and those $5 bills - to Gougen, the address is P.O. Box 498, Ashburnham, MA 01430. Or, donations may be mailed to the Athena's Cup headquarters, 640 Winter St., Woonsocket, RI 02895. Donations must arrive by Jan. 7. For more information, visit

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