The birth of the Athena's Cup - 09-20-09Members of the Athena's Training Team and Jennifer Jolicoeur's personal Dream Team gathered at her home to 'relax' after 3 long days of meetings! They removed their bras and threw them in a pile. Jennifer got the idea to hook them all together. As she did this, she was visited by devine inspiration...
"We should break the world record for most bras strung together...."
The rest is history!
Women began submitting bras before there was a logo, web-site, or flyer! The initiative has been organic, grass roots. Women telling women about this wonderful way to raise awareness and funds for breast cancer research!
It's heartbreaking to know that this woman lost her mother to this deadly disease.
Here is a bra from a survivor! As you can read on the bra, she had to undergo a mastectomy in 2008.
Another survivor!
This bra is dedicated to a woman who lost her life to breast cancer...so young.
Every woman - is important to someone. We are daughters, mothers, sisters, aunts, grandmothers and best friends. Our sisters who have passed on, are not forgotten.
Athena's held a 'bra drive" at the Autumnfest harvest festival in Woonsocket, RI. We collected 300 bras! 75 year old women and teenaged girls surrendered their bras on the spot. Lisa Hoopis spent 3 days raising awareness and collecting bras!
Here is what our collection looked like by the end of the event! Thank you Woonsocket for your Support!
I found out about this great fundraising and awareness campaign last night and I am unbelievably excited! My sister and I have pledged to collect 2500 bras!
ReplyDeleteOn the way home from our meeting last night, I had my sister call my dad to get the word out to our big clan.
Today, I passed out all of the postcards and flyers that I had and have plans in the works to go back to Athena's tomorrow to get more...make more phone calls/write more emails...see more people and spread the word!