The Athena's Cup broke the world record mid-day October 14th! We gathered around the world's longest bra chain hand in hand and took a moment to recognize the achievement and to honor all of those who have fought against this dreaded disease. We honored the caretakers, children, doctors, nurses, researchers and everyone who helps those to fight back. We remembered those we have lost and gave thanks to those that managed to stay with us after being confronted with the magnitude of a breast cancer diagnosis. It was a day we will cherish forever.
#GuinnessWorldRecord #BreastCancerAwarenessMonth #107milesofbras #200000bras