Thursday, May 20, 2010

Athena's Cup partners with Fashion Bug Stores May 22-23

Athena’s Cup Aims to Link Together Record-Breaking Bra Chain to Create Awareness and Money for Susan G. Komen for the Cure and The Gloria Gemma Foundation

Women are Invited to Donate Worn Bras at Fashion Bug’s Bra Fit Event, May 22-23

According to experts, 70-85 percent of women are wearing an ill-fitting bra and living in needless discomfort. Fashion Bug is inviting women to its annual Bra Fit Event where they can not only get fitted for right-sized support, but they can also show support a worthy cause by dropping of a donation of their old bras. Athena’s Cup is a national campaign that aims to collect and hook together 169,000 donated bras in an effort to raise breast cancer awareness and break the current bra-chain Guinness World Record. Athena's Cup will collect a $5.00 donation with each bra collection in an effort to raise half a million dollars for breast cancer charities.

Saturday, May 22 and Sunday, May 23, 2010

Worn bras can be dropped off at any Fashion Bug location throughout the USA. Rhode Island store locations include:
· Cowesett Corners Plaza, Warwick, RI
· Johnston Center, Johnston, RI
· Wakefield Mall, Wakefield, RI
· Walnut Hill Plaza, Woonsocket, RI

For a store locator and contact information, go to

“For women in the U.S., breast cancer death rates are higher than those for any other cancer besides lung cancer. Athena’s Cup aims to raise awareness to breast cancer prevention and education and support breast cancer research through Susan G. Komen for the Cure and The Gloria Gemma Breast Cancer Research Foundation,” said Jennifer Jolicoeur, president of Athena’s Home Novelties. “We are very excited to have been invited to participate in Fashion Bug’s Bra Fit event and look forward to getting closer to our goal of 169,000 linked bras.”

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